The Enterprise and Economic Development Glossary

a resource of the .network library

economic development marketing

... planning and executing within a process of information distribution having a focus on both promotion and publicity as it relates to economic development; the entire set of direct and indirect approaches to pursuing or realizing economic development; strategic efforts to promote and inform a target audience or general public about places seeking economic development. A sales component.is typically included in a working definition of economic development marketing wherein the primary focus is on finding and providing services to prospects. You may find organizations that separate advertising and publicity distribution from business development and prospect services which, in the latter case, zero in on closing the sale. For comments and more information in the Economic Development Network website, CLICK HERE. The .network resource file, Economic Development Marketing, is in Find Me Here.com where you can search for economic development contacts by name or the names of the locations they represent.

CLICK HERE for links to the definitions of various other marketing terms

definition of economic development marketing

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