The Enterprise and Economic Development Glossary a resource of the .network library

economic development marketing :

... the endeavor of an economic development practitioner, especially as it relates to creating, communicating, delivering, and exchanging information in order to attract the attention of business decision makers; a specialized management process through which locations are promoted to prospects; an activity that area and local development representatives as location data suppliers. As such, they typically manage ally networks, target opportunities, leads and prospect followup, provide services to prospects, and advise leaders in places seeking economic development on attitudes and infrastructure needed for competitive advantage.

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